Design / Product / User experience

human design empowered by technology

I’m a design specialist passionate about amplifying voices and meaningful products. I’ve helped large teams visualize, plan, and deliver solutions across service industries, including creating Sistema Fecomércio’s design system, which now serves millions of users across multiple platforms.

About me See selected work

8 years in highlights

Projects gallery

All projects in this gallery were researched and designed alongside the users and business stakeholders.

  • The Horizonte wordmark beneath its yellow arc.
    Lead Product Designer 2022 — 2026

    Horizonte Design System

    A single, governed design language unifying four institutions and serving roughly 2M people across web, app, and internal systems.

    • Design Systems
    • Websites
    • Multi-company system
  • The hotel booking site on desktop and mobile, alongside branded merchandise and hotel photography.
    Lead Product Designer 2024 — 2025

    Sesc Hotels Network

    A digital home for a hotel network — from booking to on-site interactive totems guiding guests to food, events, and destinations.

    • Branding
    • Research
    • Service totems
  • A man standing beside the lobby totem, which is showing the events agenda.
    Lead Product Designer 2023

    Reception and services digital totem

    A lobby totem that greets visitors to the headquarters — breakfast, meeting rooms, parking, and a QR tap straight to reception on WhatsApp

    • Design Systems
    • Digital totem
    • Multi-service system
  • A woman in a flowing green gown on a hillside, with the “be unique” wordmark overlaid.
    Brand Designer 2019

    Fashion consultant services brand

    Branding for a fashion consultant whose whole service is helping women be unique.

    • Branding
    • Visual design
    • Socials

About

I love building experiences that are beautiful and considered — precise systems and visual design are how I get there. Product design, branding, and AI-driven workflows — all in service of creating amazing products.

Full story